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New Leaf Paper

At Willoughby, we created a product line for New Leaf Paper, a leader in environmentally responsible paper. Each notebook consists of a nature-inspired theme: a mountain range, a blooming field of tulips, a bird's eye view of pasture + farmland, & the churning waves of a rough sea. Quotes relating to conservation & the beauty of nature are woven into the design. If you look closely, little surprises begin to unveil themselves. (I even snuck in a photo of my lovely dog, Gwace.)

New Leaf Paper

At Willoughby, we created a product line for New Leaf Paper, a leader in environmentally responsible paper. Each notebook consists of a nature-inspired theme: a mountain range, a blooming field of tulips, a bird's eye view of pasture + farmland, & the churning waves of a rough sea. Quotes relating to conservation & the beauty of nature are woven into the design. If you look closely, little surprises begin to unveil themselves. (I even snuck in a photo of my lovely dog, Gwace.)

Sold at Target, Office Depot & Whole Foods.

Designed at Willoughby Design
Client: New Leaf Paper
Art Director: Zack Shubkagel
Designers: Cat Coquillette, Stephanie Lee, Jessica Marak, Kevin Garrison, Jordan Jacobson