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Panera Summer 2014

This summer’s in-store campaign for Panera Bread evokes the art of Panera’s seasonal menu items through compositions that blend hand-done painting and photography. The food itself is placed on an artist's canvas and interacts with brightly colored watercolors to highlight key ingredients. Among those featured this season are the iconic Strawberry Poppyseed & Chicken Salad, Lobster Roll and a new category, Flatbread Sandwiches. We really enjoyed the process of hand-done watercolors for this season and have included some process photos below. Enjoy!

Panera Summer 2014 | Chill Out

This summer’s in-store campaign for Panera Bread evokes the art of Panera’s seasonal menu items through compositions that blend hand-done painting and photography. The food itself is placed on an artist's canvas and interacts with brightly colored watercolors to highlight key ingredients. Among those featured this season are the iconic Strawberry Poppyseed & Chicken Salad, Lobster Roll and a new category, Flatbread Sandwiches. We really enjoyed the process of hand-done watercolors for this season and have included some process photos below. Enjoy!

Designed at Willoughby Design
Client: Panera Bread
Art Director: Zack Shubkagel
Designers: Cat Coquillette, Jessica Carpenter, Kevin Garrison
Illustrator: Cat Coquillette
Copywriter: Sydnie Burton