For a mom, water gives more. It’s the key to a life full of health, opportunity, and time to play with her kids. Honor a mom in your life and celebrate all that water gives.
I collaborated with Water.org to optimize their "Water Gives..." campaign for Spring 2016. Clean water access gives women, children, and communities time to do more in life, and with Mother's Day around the corner, we focused the spring campaign on women. The goal was to design a cohesive look and feel for their microsite, water.org/moms.
We wanted the visuals to feel cheerful, unique, and handcrafted. This was a prime opportunity to work in watercolor with hand-painted lettering throughout the campaign. Water.org assists communities around the world, and we referenced the mandala for our visual inspiration. I incorporated the Water.org color palette and wove water drops into the design as well.
Check out the campaign rollout here.
If you're interested in more philanthropy work, check out the Red Dirt project I did last year. (Hint: Every product sold buys an entire year of clean water access to someone in need.)