Yucca Products | Handcrafted Skincare Line
Yucca was founded with one key purpose in mind: Create a line of powerful skincare products made from the most resilient plants on earth. I had the opportunity to work with Yucca and develop their branding identity, as well as design their product line.
Design Strategy // Our key objective was to communicate the essence of the product itself– evoking feelings of resilience and a tough environment. We stayed on message by implementing a photography style strategy comprised of high-contrast, desaturated desert landscapes. The logo and design elements are strong and straightforward, reflecting the powerful, no-fuss skincare routine.
Check out Yucca and explore their product line here.
Yucca's Origin Story
I was traveling through Mexico a few years back and had stopped to take a photo of a roadside vista just south of Puebla. It was dry, arid, and dusty and I grabbed some quick shots of the valley landscape.
I paused before jumping back in the 4x4 to take a closer look at the plants spotting the highway. Not only were they growing in the gravel and between rocks in what seemed to be a landscape that hadn’t seen a drop of water in weeks, they had some odd markings on their leaves.
I moved closer and realized that not only were the plants surviving, they were covered in graffiti. There were affirmations carved into the leaves of the Yucca—a living canvas for the youth of towns that dot the road from Mexico City to Puebla. Puzzled, I did some investigating. It turns out Yucca Root Extract is filled with anti-inflammatory agents and antioxidants, exactly what might turn a roadside plant into an impenetrable canvas.
Enter Yucca. Natural skincare products formulated with extracts that defy the elements. Products that are packed with the same molecules that keep life thriving where other life perishes. We look forward to having you on our journey.
–Taylor Wiegele, Founder of Yucca Products