This Christmas, French beauty brand Yves Rocher is celebrating with surprise gift boxes for their fans. Each of the five boxes has a unique theme, reflected by the beauty products tucked inside. I had the opportunity to collaborate with Yves Rocher France and their advertising agency, 5emeGauche, to design the whimsical branding for the holiday campaign.
We had three primary design goals:
1. Look and feel should be modern, feminine, and on-trend.
2. Each gift box needs to reflect the items inside, while also working cohesively with the other gift boxes as a series.
3. Encapsulate the Christmas spirit with festive elements.
I hand-painted the entire series with watercolor and designed a logo and type treatment to complement the illustrations. Yves Rocher, 5emeGauche, and I could not be happier with the final result!
Check out the full campaign + interactive game on Yves Rocher France's microsite here. Some French to English translation may be in order. :)