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Yves Rocher

This Christmas, French beauty brand Yves Rocher is celebrating with surprise gift boxes for their fans. Each of the five boxes has a unique theme, reflected by the beauty products tucked inside. I had the opportunity to collaborate with YR's advertising agency, 5emeGauche, to design the branding for the holiday campaign.

We had three primary design goals:
1. Look and feel needs to be modern, feminine, and on-trend.
2. Each gift box needs to reflect the items inside, while also working cohesively with the other gift boxes as a series.
3. Encapsulate the Christmas spirit with festive elements.

Yves Rocher

This Christmas, French beauty brand Yves Rocher is celebrating with surprise gift boxes for their fans. Each of the five boxes has a unique theme, reflected by the beauty products tucked inside. I had the opportunity to collaborate with Yves Rocher France and their advertising agency, 5emeGauche, to design the whimsical branding for the holiday campaign.

We had three primary design goals:
1. Look and feel should be modern, feminine, and on-trend.
2. Each gift box needs to reflect the items inside, while also working cohesively with the other gift boxes as a series.
3. Encapsulate the Christmas spirit with festive elements.

I hand-painted the entire series with watercolor and designed a logo and type treatment to complement the illustrations. Yves Rocher, 5emeGauche, and I could not be happier with the final result!

Check out the full campaign + interactive game on Yves Rocher France's microsite here. Some French to English translation may be in order.  :)

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The Boxes


The Process:

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Concept Sketch:

Final:

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Concept Board:


Concept Sketch:

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Final:

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Concept Board:


Concept Sketch:

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Final:

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Concept Board:


Concept Sketch:

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Final:

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Concept Board:


Concept Sketch:

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Final:

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Concept Board:

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Concept Exploration:


Thank you, Yves Rocher & 5emeGauche!

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