I began my creative career working in the design industry, specializing in branding. I’ve tackled everything from packaging projects to campaigns and custom brand identities. I’ve also worked with a wide range of wonderful clients: beauty, fashion, retail, consumer packaging and restaurants. In addition to a well-crafted aesthetic, I believe that strategic design is the key to building quality brands with a purpose.

FABFITFUN

Every season, FabFitFun sends out a gift box to their subscribers – all half a million of them. For their Spring Box, I designed an intricate illustration, inspired by my travels around the globe.

LUCY HALE x CASETIFY

I worked with Pretty Little Liar's actress Lucy Hale to create a collection of three cheeky phone cases, tailored to Lucy's feminine aesthetic. With her 30 million social media followers, the product line went viral.

MODCLOTH

I developed private-label home decor line for Modcloth, a staple in vintage-inspired clothing, accessories, and decor. The line is geared towards their audience: the fashion-driven free spirits of the world.

OPEN BY MARY

I had the opportunity to work with Open by Mary to develop the branding for their lifestyle enterprise. The brand's premium product line is reflected in their identity: gold foil embellishments, letterpress stationery, and a custom otomi pattern.

YVES ROCHER

French beauty brand Yves Rocher surprised their fans with surprise gift boxes. Each of the five boxes has a unique theme, reflected by the beauty products tucked inside. I hand-painted the entire series with watercolor and designed a logo and type treatment to complement the illustrations.

SPARTINA 449

I worked with this upscale women's handbag company to illustrate a whimsical map of North Carolina's mountainous landscape and surrounding towns and landmarks. The full line of products in the Blue Ridge Mountains collection includes premium leather totes, purses and clutches, stationery, fleece blankets, and silk scarves.

STEP 1

Kickoff meeting. I learn about your project scope, we define objectives, and establish a timeline. This is a great time for questions and to learn more about each other– let's make sure this is a good fit.

STEP 2

I get to work! Communication is key, so expect a little back and forth as I design the first round.

STEP 3

We review the work and discuss any tweaks that need to happen. Don’t worry, rounds of revision are always built into the contract.

STEP 4

We net out on something incredible! I’ll send you final files and the project will be wrapped. Always a pleasure!