Foundation  |  by Mr. Davis Clothing

I worked with Mr. Davis Clothing to design a full branding rollout for their new line of women's apparel, Foundation. Our primary focus was optimizing a Kickstarter campaign for the brand launch. 

The branding identity is modern, feminine, and on-trend, appealing to Foundation's target audience of women aged 18–40. The goal of the Kickstarter campaign visual identity system is to convey the unique advantage of purchasing a Foundation basic: superior comfort, premium fabric, and finely-crafted production.