Hamilton: Neighborhood Style for All
Hamilton is Kansas City's newest retail store, offering KC-local goods while providing neighborhood style for all. Hamilton's founder, Katy Hamilton, is a visionary, fellow creative, and successful owner of Shop Girls, Hamilton's sister store. She decided to embrace a new challenge and began plans to open another Kansas City shop, Hamilton. She reached out to CatCoq for a custom and cohesive branding identity. Hamilton embodies the spirit of the Brookside neighborhood and is located at 6215 Oak Street. Go stop by Tuesday–Saturday from 10–6. If you're feeling like a night owl, check out their Late Night + Events on Thursdays!
Because Shop Girls serves a feminine audience, Katy wanted Hamilton to have a more masculine touch, while still remaining appealing to both genders. The key words we kept circling back to are: light, curious, strong, clever, grounded and delightful. We decided to incorporate classic design elements, punched up with a modern twist. I designed crisp and clean graphics, polished off with a hand-stamp for some imperfect authenticity. Gold foil accompanies kraft paper for a luxe-meets-utilitarian vibe. I created a custom argyle pattern, with angles matching the same degrees of the logo, as a background element. My favorite part of seeing this all unfold was when Katy hand-laid pennies on her floor, alternating rusty with shiny, to match the same argyle pattern as in her branding.