Panera Holiday 2014

This is the third year that Willoughby Design has had the joy of rolling out Panera Bread's holiday celebration. Inspired by the traditional shapes and decor of the holiday season, the illustrations for this winter celebration at Panera Bread begun with ink drawings of rolling tinsel. Each illustration was brought to life with rich color and draped around each package, just as garland and ribbon may adorn a Christmas tree. We paired the illustrative elements with warm photography of Panera’s wonderful holiday favorites.

Designed at Willoughby Design
Client: Panera Bread
Art Director: Zack Shubkagel
Designers: Cat Coquillette, Jessica Carpenter, Kevin Garrison
Photographer: Francine Zaslow