FOR ASPIRING ARTISTS & ILLUSTRATORS

Let’s Build Your Art Licensing Career Together 💖

A 12-Month Mentorship to Transform Your Portfolio, Get Stocked by Major Brands, and Earn a Full-Time Income Doing What You Love

The Art of Collections will open for enrollment again in 2025. Enter your information below to join the waitlist and be the first to know when it opens again!

So you’re an artist, and you want to make a full-time income doing what you love?

Just one problem…

You love the art side of things, but when it comes to the business side, you feel lost and overwhelmed.

Tell me if this sounds familiar…

🥵 You’re burned out from working a job you hate. You want to find joy in your work and make a living from your passion — art.

🤨 You see your favorite artists doing well online — but they started years ago, surely the industry is too saturated now?

💤 You’re exhausted trying to do all. the. things. (Like figuring out this “marketing” thing, posting on social media, looking for agents, tinkering with your website, pitching clients… oh and actually trying to create art that sells.)

🤦‍♀️ You’re feeling overwhelmed with where and how to start. You don’t know what to focus on first that will help you actually make progress.

🫤 You feel directionless, creating random art without a clear vision.

👩‍💻 You’ve watched countless YouTube videos, taken courses, and know the basics, but can’t seem to get the “income ball” rolling.

👎 You want to make art that’s commercially appealing but worry that your work isn’t good enough.

🤷‍♀️ You know you need to work in collections, but aren’t sure how to organize your work or what companies and agents are looking for.

Yeah I get it… I’ve been there!

If you’re feeling this way, you’re not alone.

Hi, I’m Cat! 👋 And once upon a time, I was in your exact shoes. When I started selling my artwork in 2014, I was desperate to earn extra income so that one day, I could leave my 9-to-5 and become a full-time artist. I spent my nights and weekends hustling to get my business off the ground.

I tried it all.

I woke up at the crack of dawn to drag my inventory to craft fairs.

I shared my work on social media, but it felt like such a slow grow.

I cold-called, cold-emailed, and pitched my work, just to hear crickets in return.

I was throwing spaghetti at the wall to see what would stick. And it was super frustrating and overwhelming. I wasn’t sure that what I was doing was making any impact at all.

It felt like I was shouting into a void trying to get my artwork noticed.

Fast forward to today, and my life looks completely different (in the best way!)

🌴 My art licensing income brings in 6-figures a year that allows me to travel the world full-time (and that’s from art licensing alone — not including teaching!)

🎯 My art has been licensed on over a million products and I work with dream brands like Target and Anthropologie.

💖 I get the loveliest and most supportive comments every time I share a new piece of art on social media.

🖼️ I’ve developed a recognizable signature style and my friends and family love to tell me when they find my artwork out “in the wild”.

😻 I get to spend my days exactly how I want to. I can choose to work when it’s best for me. (Currently this means cuddling with the kittens who live outside my apartment in Thailand while responding to emails on my phone.)

🎨 I feel creatively fulfilled and get to make art I love every day.

Safe to say, I’ve come a long way since I was shouting into the void 10 years ago. 😅

I want to help you build an full-time art career that allows you to live life on your terms, too.

Here’s What I Learned…

What held me back all those years ago was that I was trying to do it all. And I have a hunch that you’re doing the same thing.

I don’t blame you! When you’re a part-time artist trying to grow, there is always an ENDLESS list of things that need to get done.

After all, you’re a one-man-band! You’re not only the artist, but also the marketing director, sales person, customer service, fulfillment team, graphic designer, social media manager, and on and on.

It feels like you’re making progress because you’re doing so many small things, so why is your income still inconsistent and slow-growing?

You’ve got to cut out the piddly stuff and start focusing on the three things that ACTUALLY matter:

1. Do your research to figure out what big brands are currently looking for

2. Creating collections filled with irresistible art that people actually want to buy

3. Getting those fabulous collections in front of the right people

It’s simple, but not easy.

Real talk: it took me years of stumbling around in the dark to figure this stuff out.

And I don’t want you to have to go through that same struggle, which is why I’ve built…

A year-long mentorship to transform your art career with Cat!

With my guidance, you’ll fearlessly learn how to:

✓ Build a show-stopping portfolio

✓ Pitch your work with confidence

✓ Market yourself & get your work noticed

✓ Land licensing collabs with dream clients

Ready to turn your art into a thriving, full-time career?

The Art of Collections™ is your guide to making that leap.

Over 12 months, I’ll walk you through the exact steps I took to grow my own art business to six figures, land dream collaborations, and get my art stocked in thousands of stores around the world!

Through my signature curriculum, monthly challenges, and ongoing feedback, you’ll sharpen your skills, find your unique style, and create collections that will get noticed and sold. You’ll have a clear roadmap to follow and the support you need to keep you moving forward.

No more guesswork and slow progress! Let’s kickstart that art business you’ve always dreamed of and build something amazing together! 💪

The secret sauce that makes The Art of Collections™ different? 👇🏼

Ongoing support & accountability!

Have you ever felt inspired and motivated one day, only to feel stuck and overwhelmed the next?

I hear you—sadly this is a common problem for us creatives. Building an art career is a long process, full of highs and lows. It’s not something you can just figure out in a “4 week course” and be done with it - it requires ongoing work and support!

That’s why The Art of Collections™ is a 12-month program. Over the course of a year, you’ll build out your portfolio and get support & feedback from me and the community along the way.

I’m not going to show up a few times at the beginning and then ghost you. 👻

You’ll have two simple action items to complete each month — make one strategic collection and take one business action like sending pitches, researching companies, etc. If you do these two things each month, making BIG progress in your art business will be inevitable.

Your Roadmap to Becoming a Full-Time Artist

The Art of Collections™ gives you a clear roadmap to follow so you know exactly what steps to take in which order.

I’ll hold your hand for 12 months as you refine your portfolio, create stand-out artwork, pitch your work, and land lucrative licensing deals.

Create collections that people actually want to buy

Hearing crickets when you pitch your work?

This program will guide you through the process of refining your artwork and creating irresistible collections that will have your dream clients shouting “YES!”

The exact steps to take to go full-time as an artist

The Art of Collections™ will take you step by step through the most important elements of building your art career.

No more spinning your wheels trying to do it all!

You’ll learn the skills you need to take your business from a handful of sales and licensing deals to making a consistent, full-time income.

Portfolio reviews, feedback, accountability, and mentorship

Get direct access to me as a mentor in our 12-month accelerator.

Each month, I’ll review artwork, I will conduct portfolio reviews, answer questions, and share my insights from my decade of experience in the industry.

Monthly prompts to build a stand-out portfolio

With 12-months of collection prompts and guided business implementation, you're bound to make significant progress.

You’ll finish the program with an incredible body of work that will get you noticed.

You’ll also get quarterly trend reports and loads of trendy color palettes so you’ll never run out of ideas for what to create!

A Quick Overview of What’s Inside:

🖥️ Over 7 hours of video lessons packed with insider tips to help you craft a client-ready portfolio, market yourself, get noticed, negotiate with clients, and land dream collaborations

🗓️ A full year of support and mentorship in our exclusive community, where you’ll get personalized feedback and connect with fellow artists on the same journey

📞 Live monthly group calls with Cat, where you’ll get direct portfolio reviews, answers to your burning questions, and expert advice tailored to your needs

✍️ Monthly collection challenges designed around the latest trends and high-demand art categories, so you’ll always know what to create to catch buyers’ attention

🫵 A step-by-step action plan so you always know what you should be working on; no more over-thinking and overwhelm!

✨ Pitch-perfect templates and guides to help you craft irresistible pitches that grab the attention of art directors and brands.

🌈 Quarterly trend reports packed with color palettes, motifs, and market insights, so you’ll never run out of fresh, sellable ideas

👀 Direct access to Cat’s proven strategies for negotiating contracts and landing higher-paying deals—no guesswork, just results

What will life look like 12 months from now if you commit to creating one collection every month and actively pitching your work?

I can see it now…

🫶🏼 Your new collection just launched in Target (!!!). Your phone’s blowing up with texts and Instagram tags from your friends and family freaking out that they’ve seen your work “in the wild.” They’re so proud of you and can’t believe they know a famous artist!

💌 You casually check your inbox and it is FILLED with replies from art directors and licensing collaborators. Not only are you actually hearing back (finally!), but you’re getting enthusiastic “HELL YEAH!”s saying that they want your art on their products.

🤩 You get butterflies every time a new dream company pops into your inbox. And to be honest, you’re still a little star struck that a buyer from Anthropologie knows your name and wants to work with you!

👩🏼‍🎨 Your days are no longer spent working towards someone else’s dream. You wake up with excitement knowing that your “work day” involves making art you love and dreaming up your next big collection.

💝 The icing on the cake? You’re able to comfortably provide for yourself and those you love with your full-time art income. It’s a dream come true to do what you love every single day.

Is The Art of Collections™ Right For Me?

First and foremost, The Art of Collections™ will teach you the art of business.

You won't learn any specific art skills or programs. Rather, this is for developing artists of any media who are looking to refine their portfolio, learn how to design marketable collections, grow their art licensing business, and make a full-time living from their art.

The Art of Collections™ is perfect for you if:

🫵 You’re a motivated artist looking for accountability and support to break out of your part-time side hustle and finally take your art business full-time.

💸 Your portfolio is stagnant and not getting much traction or sales. You need expert support to figure out how to make it more attractive to your buyers and clients.

👀 You have the skills to create brilliant illustrations and repeat patterns, but you're struggling to get your art in front of the right people.

💰 You have a growing body of work, but need guidance on how to make it commercially-viable and find the perfect brands to pitch it to.

🫶 You’re still working on finding your signature style and want support and mentorship as you grow.

⏳ You’re serious about building a full-time career or lucrative side-hustle as an artist and are willing to dedicate the time it takes to make it happen.

🤑 Ideally, you have a few sales and licensing collaborations under your belt, but business has been sporadic and unpredictable. You want help to make your income more consistent and dependable.

📊 You have the art skills, but you’re unsure about the business-side of things. You want to feel comfortable in negotiations, and don't want to come across as inexperienced when working with clients.

This isn’t a good fit for you if:

🩹 You're looking for a quick fix and aren’t willing to put in the work to grow your art business.

⌛️ You're a complete beginner with big surface design dreams, but you only have a few pieces of original artwork and don’t have time to create more.

🚫 You’re a hobbyist who isn’t interested in making money from your art.

❓ You’ve followed a few tutorials but don’t know how to create repeat patterns or original illustrations.

You asked, I listened.

Over the years, I’ve spent countless hours reading emails, DMs, and survey responses from artists in this community, and there is one thing I heard over and over again… “Teach me your process and hold my hand so that I can become a full-time artist too.”

I’ve read stories from THOUSANDS of artists and put together a program based on the exact things you’re looking for.

Here are real requests and insights from artists in this community. 👇

“Teach me the practical, money-making part (art licensing, getting paid for what you create, etc).”

“I would love to be part of a group that goes through the process of getting their art licensed together.”

“I need pitch practice and collaborative critiques with other artists.”

“I'm finding lots of the classes and workshops are for "anyone" and even say the sentence "if you can't draw that's fine." I want something targeted at established artists wanting to break into licensing.”

“I want access to you for quick solutions, a community for support and teachings all under one roof.”

“I need guidance to define the steps to produce consistent and quality work.”

“Share your real experience and how you pick what the focus is for new collections.”

“Help me to understand what art directors and art agents are looking for and how to tailor my portfolio to appeal and make it sell.”

You asked? I delivered. The Art of Collections™ covers all of this and more.

This program is your complete action plan for landing ongoing licensing deals and building a sustainable full-time art career you love.

Get All My Insider Secrets:

From Crafting Client-Ready Collections To Landing Deals

Here’s what you’ll learn over the course of this program:

Part 1: Stand-Out Collection Strategy

Designing in collections is vital for success in surface design, so this module shows you exactly how to create collections with serious selling potential. You’ll get a detailed walkthrough of top-selling collection themes, packed with examples and inspiration. After this module, you’ll never run out of ideas for strategic collections!

Part 2: Create a Strategic Collection From Scratch

Follow my proven process for creating collections step-by-step. This module guides you from strategic brainstorming to final illustrations. You’ll learn about the different elements that make up a cohesive collection and how to tie them all together to create a cohesive, show-stopping body of work.

Part 3: Beyond the Basics: Advanced Collection Techniques

Not all collections need to be designed from scratch! In this module, you’ll learn how to quickly create new collections from repurposed, older artwork. You’ll learn how to design mini collections, product-category-specific collections, and more. Finally, we’ll explore how to strategically curate your work to appeal to different markets and clients, maximizing your portfolio's versatility and impact.

Part 4: Presentation and Pitching for Ongoing Sales

Learn how to present your collection in the best possible light and get it in front of the right people. I’ll share my proven templates to help you display your work beautifully. You’ll master both passive and proactive pitching strategies, and we’ll dive into the nuances and discovery calls and contract negotiations, ensuring you're well-prepared to secure the best deals. Finally, we’ll explore the differences between working with an agent and going solo, helping you choose the path that fits your career goals.

**The Secret Sauce**

12 Months of Implementation

Tired of taking courses that have big promises but don’t actually get you results? Me too! That’s why I designed The Art of Collections™ to be different. It’s so much more than just a “course”—it’s a 12-month Accelerator, with curriculum, feedback, accountability, and support.

Just imagine how much progress you’ll make with an entire YEAR of support and expert guidance. No more guesswork, just clear steps to follow and a roadmap that puts you on the path to commercial success.

And when the going gets tough, I’ll be there every step of the way—helping you turn your new skills into real action. You’ll have a plan, you’ll have support, and you’ll finally build the momentum to go full-time with your art business.

Hey there, I’m Cat—your guide on this journey!

For over 10 years, I’ve built a full-time career as an artist while traveling the world. I’ve grown my art licensing income to six figures a year—and that’s just from surface design alone, not even counting my teaching business!

I’m not sharing this to brag (it still makes me super uncomfortable to talk about), but to let you know that you’re learning from someone who’s actually still doing this for a living every day. I’ve “walked the walk,” and now, I’m here to show you how to do the same.

Nothing makes me happier than helping other artists find the freedom to do what they love. I’ve taught over half a million students, and now I’m excited to bring all my knowledge and experience to you through The Art of Collections™.

Join me for a full year of support as I hold your hand and guide you step-by-step in creating collections that will take your art career full-time. You’ve got this! 💪

Here’s what 580,000+ students have said about my other classes:

“I was once again blown away with how seemingly simple and fun you made the class, Cat! Great resources, great explanations, and you really put me at ease and made the whole process enjoyable! You're an incredible teacher! Thank you!!”

- Kendra O.

“Cat is an excellent teacher. Her style is concise and clear, she is casual as if you were the only person she is talking to. She explains each step thoroughly which helps you remember them as you work solo. I would recommend all of her classes for the valuable information she shares!”

- Mary Jo T.

“I have taken all of Cats classes and they are SO engaging, helpful, and fun! I would recommend anyone to take her classes. I have learned so much and am incredibly appreciative of her sharing her knowledge and genuinely wanting us to succeed.”

- Alexandra P.

“Another great class with Cat! You can absolutely do this with her fabulous teaching. She leaves no question unanswered. The video and audio quality is excellent and she’s fun to watch. Thanks Cat!”

- Natasha B.

“Understanding Cat's workflow really helps me believe in myself and break down the necessary steps. It takes patience and practice to learn and I enjoy learning with Cat, always.”

- Lisa D.L.

“I have watched several of Cat’s classes. I have learned so much from her and it really has changed the opportunities I feel I have as an artist. The skills I have gained from her very well organized, extremely detailed, and heartfelt encouraging classes propelled my work forward. It opens up access to more possibilities as an artist.”

- Lori B.

But Will This Really Work For Me?

If you’ve read this far, I know you’re interested but may still have a few nagging worries holding you back. Things like…

I’ve invested in other big programs that didn’t work out. What’s so different about this one?

The Art of Collections™ is going to get you to take action. Some courses give you all the information, but leave you to figure out the rest on your own. I don’t want to leave you high and dry! I know how helpful it is to have a little bit of guidance from someone who has gone before you. So I’m going to be here to mentor and guide you through implementing what you learn. You’ll not only have a clear roadmap to follow in this program, but you’ll also have accountability and mentorship for an entire year so you actually follow through.

I’m so busy, I’m not sure I have enough time…

Do you have a few focused hours a week? That’s all you’ll need to make your full-time art dreams a reality. I totally get it if you’re working a day job or busy caring for family. But if you’re serious about growing your art business, it’s worth carving out the time. The best part? This program focuses on the essential tasks you need to do to see progress. You’ll have a clear, simple goal each month instead of feeling overwhelmed by trying to do all the things.

Deep down, I’m worried that I may not be talented enough to make it in art licensing…

So many artists struggle with imposter syndrome, myself included! Often, this feeling comes when we’re constantly comparing ourselves to others in the industry. In this program, you’ll learn to combat this by making marketable art that is true to your unique artistic voice. You’ll also learn the exact steps for choosing motifs with strong selling power. As you build your collections throughout this Accelerator, you’ll gain newfound confidence knowing that you are following the exact steps I followed to build a multi 6-figure art licensing career.

The industry is saturated. I’ve been on POD sites for years and haven’t made a single sale. How do I know this will work?

The reason you may be seeing slow sales isn’t solely because the industry is saturated. It’s because you haven’t found the right “home” for your artwork. I’ve been following a lot of emerging artists, and the ones who are growing and making sales have a few things in common 👉🏼 They have a cohesive and clear body of work, they’ve found the companies and customers that are the right fit for their work, and they’re prolific in the amount of art they create. We address all three of these in The Art of Collections™ so you’ll be able to confidently find your place in this industry.

What Makes The Art of Collections™ Different?

✓ For artists of all media

It doesn’t matter what programs you use or what your style is – this Accelerator will help artists across the board make strategic collections and pitch them well. You’ll learn how to make art with commercial appeal even as your style grows and evolves over the years.

✓ 12 months of structured support

You’ll spend the next 12 months crafting an irresistible portfolio using the exact system I used to build my art career. You’ll get access to me as a mentor plus portfolio reviews, feedback, and the ability to ask questions in a supportive community you can trust.

✓ Learn from someone who’s doing it 

No gatekeeping here! I transparently share the knowledge I’ve learned over my decade in the industry and don’t hold anything back. You’ll feel like you’re sitting right beside me as I walk you through the exact steps I took (and continue to take) to build a 6-figure art licensing business.

✓ Make art people want to buy

This program is for artists who have honed their skills but struggle to turn their passion into consistent sales. You’re ready to get serious and build a strategic portfolio that grabs the attention of clients, leads to collaborations, and secures licensing deals.

FAQs

Join The Art of Collections™ today to transform your portfolio, land consistent licensing deals, and build the full-time art career you’ve always dreamed of!

• 7+ hours of educational video content

• 12 months of structured support and mentorship

• Live monthly calls with Cat Coq

• Portfolio reviews, peer feedback, and mentorship

• Monthly collection challenges based on trends and high-volume art licensing categories

• A supportive community of artists you can trust

• A clear, step-by-step roadmap for success