All the Best Ways to Collect Email Addresses (So You Can Sell More Art)
All the Best Ways to Collect Email Addresses (So You Can Sell More Art)
There’s a reason your favorite websites hit you with pop-up windows to collect your email addresses. It’s because they work. Really, really well. I put together my top tips to growing your email list so you can start turning your fans into customers.
Email marketing is one of the best strategies to drive sales for your Society6 shop. There are a ton of approaches to growing your email list quickly so you can reap the benefits of email marketing. Consider this your ultimate guide for hacking into massive growth on your email list.
Last month, I wrote an article for the Society6 Artist Resource Blog, Email Marketing 101: Here’s How To Create Promo Emails That Convert. It was a huge hit, so we decided to expand upon the same topic with another article, All the Best Ways to Collect Email Addresses (So You Can Sell More Art).
Read Both Articles Here:
Sneak Peek:
TIP #1 // Build a Subscription Landing Page
You can dedicate a full page on your website as a landing page for collecting email address. This makes it super simple for customers to sign up. All they have to do is follow your direct link from Facebook, Twitter, or Instagram, which takes them directly your email sign-up page. Bonus Tip: Don’t forget to offer an incentive when you ask for someone’s email address. You always want to emphasize what’s in it for them.
TIP #2 // Embrace the Email Pop Up
We all find these annoying, but there’s a reason all your favorite websites blast you with popup windows to collect your email addresses. It’s because they work. Really, really well. A popup window is basically your strongest call-to-action on your website and you can take advantage of that to collect email addresses. Bonus Tip: Rather than seeming intrusive, frame your email popup into something that will benefit your customer, like exclusive coupon codes or updates on new arrivals.
TIP #3 // Add a Subscribe Bar to Your Website
Create multiple opportunities for email signup on your website. A popup box is a great start, but you should also add an email signup “bar” easy to find on your home page or in your main navigation. Bonus Tip: You can include the signup box in multiple places throughout your website, especially on pages like blog posts where your customers might be interested in reading updates that can come through an email newsletter.
