I started my art licensing business in 2014 and I often get asked how I started. Now, with over a decade of experience in the industry, I can confidently say that how I started back then is not how I’d start now. These days, I have a much more strategic approach to business, and you can adopt this strategic approach yourself! If I were starting my art business from scratch, these are the things I'd focus on that make a huge impact when you're starting out.
Read MoreIf you want to get your artwork licensed, but have no idea how to get art directors to notice you, you’re in the right place! This post will cover the exact steps you need to take to successfully pitch your artwork to potential clients and get your art in front of the right people.
Read MoreEvery year, new visual trends emerge and it’s important to stay on top of them if you want to stand out as a surface designer. This year, we’re seeing a shift towards maximalism, dreamy landscapes, and rich, opulent motifs.
Read MoreWhen Contrado reached out about partnering up for a CatCoq x Contrado artist collection, I was absolutely thrilled, to put it mildly. Contrado is a high-end, fashion-forward brand with an emphasize on sustainability and eco-friendliness. All of their items are made to order, which means products are not produced beyond need.
Read MoreI've been licensing my artwork since 2014 and have sold over 1,000,000 products with my designs on them. The reason I've been able to sell so much of my artwork? Trend forecasting. I have learned how to forecast upcoming popular trends and capitalize on them to create profitable designs with mass appeal. Keying into motifs, colors, and patterns that are rising in popularity has been the key to my success as a surface designer.
Read MoreHello, Palm Springs! Over the weekend, I had the opportunity to speak on a panel at the Create & Cultivate Desert Pop-Up. The event drew a massive crowd of women entrepreneurs, creatives, and aspiring self-starters who gathered to share ideas, network, and grow. It was empowering to hear so many other women's stories of success and forging their own career path.
Read MoreI had the wonderful opportunity to collaborate with Modcloth for their 2016 Home Decor collection. They're one of my favorite fashion brands (roughly half my wardrobe consists of their products), so when they approached me for the collaboration, I was over the moon.
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