CatCoq x Madewell: Pop-Up Shop
When Madewell announced they were opening up a new store at the Kansas City Plaza, I was thrilled! (I'm a huge fan of their modern aesthetic & quality denim.) Shortly before their launch, Madewell approached me to partner with them and host a pop-up shop to celebrate their new location. Madewell has become a champion of supporting local artists, and a couple months later, I was setting up shop in their new store for a one-day event.
Throughout that Saturday, I was tweeting, sharing, and posting about our collaboration. This, plus the prime time and location, led to one of Madewell KC's most prosperous days on record. Their store profits skyrocketed during the pop-up shop and I learned it was one their most successful events to date, in terms of both profits and attendance. (High-five, guys!)
Overall, I had a blast meeting new people, hanging out with the Madewell staff, and chatting with customers. Let's do it again soon, Madewell!