Zulily x CatCoq
If you haven't heard about Zulily, you should definitely check them out. Their platform showcases popular brands from around the world with daily sales events. New sales start every morning and have products for up to 70% off everyday prices.
When the Zulily gals reached out to me about debuting my art prints on their site, I was thrilled. I've been looking for methods of reaching a wider audience, and with hundreds of thousands of unique web visitors every day, this was the perfect opportunity for me.
My 3-day sale began at 6am on a Saturday. I was expecting to sell around 200 prints, so when I rolled out of bed at 10 and saw that I'd already sold that and more, I began to panic. I'd only purchased enough supplies for 500 prints, so I hastily pulled out my credit card and got online. I bought extra printer ink, paper, backing boards, cellophane bags, business cards, etc. It was a wild (and expensive) morning to say the least.
The next challenge was slightly more hands-on: printing and packing up orders. I own an Epson printer that has amazing ink quality and I only print on acid-free archival paper. Because of this, I print nearly all of my orders from home. I'm used to fulfilling a handful of Etsy orders a week, so this was the mega-amplified version of that.
